Southern Spokes Motorsports

How did we express the feeling of riding a Harley in a way anyone can understand?

For Southern Sports Motorsports, owner of four Harley-Davidson dealerships, success hinges on test rides. Once riders get a dose of “wind therapy,” they’re more likely to buy a hog of their own. So we created a video and digital display campaign conveying the feeling of riding a Harley. How did we do it in a way anyone can understand? We let man’s best friend do it for us.
SERVICES
Brand strategy
Creative development
Copywriting
Art direction
Video production
Media planning and buying

“Wind Therapy” TV

Digital Ads