How did we help build a bridge between ecology and finance?
Sustainable investing is a rapidly growing segment but one that many financial advisors aren’t especially knowledgeable about. One of the earliest sustainable investing firms, Ecofin enjoys strong brand awareness in Europe but is less well-known within the U.S. investment community. So Walz Tetrick created a campaign to raise their profile here — one that’s equal parts inspiration and information. “What Moves Us” assures financial advisors and their clients that investing in green businesses that believe in corporate social responsibility is not only important to the environment, but also their portfolio.
Media planning and buying
We created video for the digital brand campaign, as well as presentations, tradeshows and multiple online uses.
Digital campaigns targeted investment advisors, broker-dealers, analysts and other key decisionmakers in U.S. markets.