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STRATEGIC PLANNING AND RESEARCH

A blueprint for success.

Successful marketing starts with a solid understanding of your business — who you are, what you offer your customers and what’s happening in the marketplace. At Walz Tetrick, we begin with research so we can develop a marketing plan that will meet or exceed your business goals.

Our strategic planning process focuses on your challenges, your customers and the market.

With our deep understanding of marketing channels, we develop an integrated plan that meets your customers where they are — with messages that resonate. Whether that’s TV and radio, print and direct mail, email and social media, or search and streaming media, we create an integrated mix that amplifies your brand message, and drives awareness, sales and brand loyalty.

Client discovery

Research planning

Business analysis

Brand A&U studies

Focus groups

Market research

Competitive research

SWOT analysis

Strategy mapping

Customer journey mapping

KPI definition

Marketing plan development

Brand plan development

Tactical planning

Measurement planning

FEATURED WORK

what our team says

Anyone can tell you what you should do with your brand and promotions. We believe in leading, partnering and walking with you step-by-step as you leverage opportunities and overcome obstacles.

Debbie Harris
Group Account Director

It’s important to me that every strategy is about reaching our clients’ goals. They don’t just get ideas. They get tested, measurable solutions.

Charlie Tetrick
President and CEO

We strive to ensure our clients’ marketing dollars are utilized to meet achievable and measurable goals.

Eric Lykins
CFO

We learn our clients’ business and do whatever it takes to help them succeed. It’s a team mentality, with everyone contributing based on their expertise, knowledge and passion.

Jason Selby
Account Director