STRATEGIC PLANNING & RESEARCH

A blueprint for success.

Successful marketing starts with a solid understanding of your business — who you are, what you offer your customers and what’s happening in the marketplace. At Walz Tetrick, we begin with research so we can develop a marketing plan that will meet or exceed your business goals.

Our strategic planning process focuses on your challenges, your customers and the market.

Utilizing thorough research analysis, and a deep understanding of marketing channels, we develop a plan that brings together your creative message and your customers by meeting them where they are. Whether that's TV and radio, outdoor and digital display, email and social media, or search and streaming media, we create a mix that resonates with your customers and amplifies your brand message.
Strategic Planning
Primary Research
Secondary Research
Market Research
Competitive Research
Consumer Research
Content Audits
Brand Audits
Channel Insights
Industry Insights

Featured Work

WHAT OUR TEAM SAYS

  • Charlie Tetrick

    President and CEO
    It’s important to me that every strategy is about reaching our clients’ goals. They don’t just get ideas. They get tested, measurable solutions.
  • Eric Lykins

    Chief Financial Officer
    We strive to ensure our clients’ marketing dollars are utilized to meet achievable and measurable goals.
  • Debbie Harris

    Group Brand Director 
    Anyone can tell you what you should do with your brand and promotions. We believe in leading, partnering and walking with you step-by-step as you leverage opportunities and overcome obstacles. 
  • Jason Selby

    Group Brand Director
    We learn our clients’ business and do whatever it takes to help them succeed. It’s a team mentality, with everyone contributing based on their expertise, knowledge and passion.