It takes more than creativity to be a creative agency.
Most marketers understand the value of creative advertising. It catches the eye, informs consumers, creates interest, stimulates trial and works harder to achieve marketing goals.
But what makes ads creatively great? What separates them from the noise bombarding us from every corner of our existence? And why should you care?
Great creative ads strike an emotional chord with the audience.
They spark a connection that goes beyond a product feature or benefit to something much more visceral. Great ads elevate the brand and take the audience from “I need that” to “I must have that.”
Of course, that’s easier said than done. At Walz Tetrick, we believe the riskiest thing you can do is play it safe. You have to go out on a limb. You must express a point of view. Great ads intrigue the audience, invite them on a journey and reward them when they arrive.
Doing that requires curious, inventive and resourceful marketers who understand the audience, the brand and the reasons why they belong together. To us, branding isn’t a stepping stone. It’s a cornerstone.
Advertising isn’t art for art’s sake. It’s art for business’ sake.
Is it a TV commercial or viral video? A billboard or radio spot? A Facebook post or retail shelf sign? Sure, why not? But mostly great creative is a transformative idea that’s big enough to go anywhere.
That’s why creativity isn’t restricted to the creative department. At Walz Tetrick, our entire staff — from the writers and art directors to the media planners and buyers to the strategic gurus in account service and digital marketing — understand the vital role of creativity in achieving our clients’ goals. And we don’t stop working until those goals are achieved.
Video content development
what our team says
For a brand to be a tangible presence in a person’s life is powerful. Effective marketing creates an emotional connection between the consumer and brand at every touch point.
It’s hard to get noticed in today’s noisy landscape. Finding a firm that specializes in brand evolution is critical for success.
We help our clients seek that life-changing sentiment and determine their best and most efficient channels, so they can flourish.
Seeing our teams — left brains, right brains and everything in between — come together to solve for client objectives is exhilarating. The talent we have is impressive.
Effective advertising entertains and creates a relationship. One of the most powerful tools to achieve that is video shared on every device we own. Knowing how our audience lives helps us tell powerful stories.
The partnership between strategy, art direction and copywriting is everything. Clever headlines and beautiful pictures don’t get you anywhere if they don’t accomplish your clients’ goals.