It takes more than creativity to be a creative agency.
Most marketers understand the value of creative advertising. It catches the eye, informs consumers, creates interest, stimulates trial and works harder to achieve marketing goals.
But what makes ads creatively great? What separates them from the noise bombarding us from every corner of our existence? And why should you care?
Great creative ads strike an emotional chord with the audience.
They spark a connection that goes beyond a product feature or benefit to something much more visceral. Great ads elevate the brand and take the audience from “I need that” to “I must have that.”
Of course, that’s easier said than done. At Walz Tetrick, we believe the riskiest thing you can do is play it safe. You have to go out on a limb. You must express a point of view. Great ads intrigue the audience, invite them on a journey and reward them when they arrive.
Doing that requires curious, inventive and resourceful marketers who understand the audience, the brand and the reasons why they belong together. To us, branding isn’t a stepping stone. It’s a cornerstone.
