Most marketers understand the value of creative advertising. It catches the eye, informs consumers, creates interest, stimulates trial and works harder to achieve marketing goals. 

But what makes ads creatively great? What separates them from the noise bombarding us from every corner of our existence? And why should you care?

They spark a connection that goes beyond a product feature or benefit to something much more visceral. Great ads elevate the brand and take the audience from “I need that” to “I must have that.” 

Of course, that’s easier said than done. At Walz Tetrick, we believe the riskiest thing you can do is play it safe. You have to go out on a limb. You must express a point of view. Great ads intrigue the audience, invite them on a journey and reward them when they arrive.

Doing that requires curious, inventive and resourceful marketers who understand the audience, the brand and the reasons why they belong together. To us, branding isn’t a stepping stone. It’s a cornerstone. 

Is it a TV commercial or viral video? A billboard or radio spot? A Facebook post or retail shelf sign? Sure, why not? But mostly great creative is a transformative idea that’s big enough to go anywhere.

That’s why creativity isn’t restricted to the creative department. At Walz Tetrick, our entire staff — from the writers and art directors to the media planners and buyers to the strategic gurus in account service and digital marketing — understand the vital role of creativity in achieving our clients’ goals. And we don’t stop working until those goals are achieved.