How did we turn student enthusiasm into marketing gold?
Washburn University knew they had thousands of students and graduates out there singing their praises, but they needed help capturing that enthusiasm for a series of testimonial videos. Walz Tetrick dove right in, getting to know a group of Ichabods, each one representing a department on campus — from business and biology to forensic chemical science. We created high-quality testimonial videos that were both personal and strategic, for use in a wide variety of recruitment efforts.
Media planning and buying
A series of videos of current students and graduates promote degree programs on the website and in paid social and email.