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Washburn University

How did we turn student enthusiasm into marketing gold?

Washburn University knew they had thousands of students and graduates out there singing their praises, but they needed help capturing that enthusiasm for a series of testimonial videos. Walz Tetrick dove right in, getting to know a group of Ichabods, each one representing a department on campus — from business and biology to forensic chemical science. We created high-quality “Be your best self” videos that were both personal and strategic, for use in a wide variety of recruitment efforts.

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SERVICES

Concept development

Copywriting

Art direction

Video production

Media planning and buying

Digital strategy

Testimonial videos

Print and digital

We also created print and digital viewbooks and digital ads for Washburn University and Washburn Tech.