Washburn University knew they had thousands of students and graduates out there singing their praises, but they needed help capturing that enthusiasm for a series of testimonial videos. Walz Tetrick dove right in, getting to know a group of Ichabods, each one representing a department on campus — from business and biology to forensic chemical science. We created high-quality “Be your best self” videos that were both personal and strategic, for use in a wide variety of recruitment efforts.