How did we evolve a brand that’s always evolving?
Prairie Band Casino is in the midst of a three-year renovation process. The initial phase featured a new lobby bar and coffee shop, updated gaming floor and new carpets. The evolution of the Prairie Band Casino brand followed suit with an entirely new tagline – More Ways to Play – around which the latest campaign would be based.
The updated TV spots follow players as they experience everything Prairie Band has to offer, from the outdoor hot tub and live entertainment venue to the more vibrant casino floor and new Embers Bar & Grille. The next phase of Prairie Band’s renovation will include a new hotel tower and outdoor pool complex. With Prairie Band continually impressing visitors with more ways to play, our ad campaign will keep evolving to do the same.
Media planning and buying
2020 Telly Award