While the PKD Foundation’s main thrust is funding research, another important goal is supporting patients. To that end, the Foundation created PKD Connect, a community hub with the mission of providing support, connections, resources and outreach to the PKD community. Walz Tetrick brought the new brand to life with a logo, brand promise, tagline and video. We supported the launch with website copy, brochures, pop-up banners, emails, digital ads and social posts. We also created the Foundation’s annual report and capital campaign materials.
The PKD Connect launch was an overwhelming success with patients, families, physicians, volunteers and other stakeholders. PKD Connect brought together the many people impacted by this difficult diagnosis, providing a plethora of helpful resources to help them manage their disease and their personal relationships, which often suffer under the weight of this condition.