How did we turn appreciation for high-touch care into awareness of high-tech capabilities?
While Olathe Health is well known for caring doctors and nurses, and for their convenient network of clinics, awareness lagged for their impressive specialty care. The challenge: create a campaign showcasing that expertise, positioning Olathe Health as the go-to health system for cutting-edge surgical procedures, cardiology, oncology orthopedics and spine care. Our strategy: highlight the passionate, dedicated specialists who make it all possible.
The campaign featured gritty, editorial-style black-and-white photography of doctors and nurses at work. In the TV spots, those powerful images transitioned into hopeful, color video of patients living their lives in recovery, thanks to the care they got at Olathe Health.
Media planning and buying
2021, 2020, 2019, 2017 Healthcare Advertising Awards
2018, 2016, 2005, 2004 Telly Awards
The new branding came to life in a cross-channel hospital advertising campaign
Print and outdoor
The months-long campaign showcased surgeons, oncologists, physical therapists, nurses and more in real, high-tech care settings.
Hospital and clinic promotion included digital displays, window clings and printed collateral.