Research indicated consumers thought of Olathe Health as a convenient place for general healthcare services, but not for serious medical issues. The brand scored well on softer services, like patient communication and bedside manner, but much lower on staff expertise and state-of-the-art treatment options.
Experts on the leading edge of care
Walz Tetrick developed an integrated marketing strategy focused on expertise and high-tech solutions across several key service lines: oncology, cardiology, orthopedics and spine care. The campaign featured gritty, black-and-white still photography of doctors, nurses and patients in diagnosis, surgery and treatment scenarios. In the TV spots, those powerful images transitioned to hopeful, color video of patients living their lives in recovery.