How we boosted brand perceptions
for Olathe Health

Research indicated consumers thought of Olathe Health as a convenient place for general healthcare services, but not for serious medical issues. The brand scored well on softer services, like patient communication and bedside manner, but much lower on staff expertise and state-of-the-art treatment options.

Experts on the leading edge of care

Walz Tetrick developed an integrated marketing strategy focused on expertise and high-tech solutions across several key service lines: oncology, cardiology, orthopedics and spine care. The campaign featured gritty, black-and-white still photography of doctors, nurses and patients in diagnosis, surgery and treatment scenarios. In the TV spots, those powerful images transitioned to hopeful, color video of patients living their lives in recovery.

14

Ad awareness

5

Intent to use Olathe Health

8

Skilled and experienced physicians

Pre- and post-wave research indicate positive change in consumer perceptions before and after campaign launch.

TV Spots

Standing out in the crowd

Our media strategy delivered breakthrough point levels that allowed Olathe Health to stand out in a competitive marketplace. The campaign featured broadcast TV, cable, OTT/CTV, radio, streaming audio, print and OOH. Our campaign also integrated with the client’s digital and social resources for a fully unified message.

Positive trends

Post-wave research showed numerous positive trends in perceptions of Olathe Health, including “skilled and experienced physicians” and “cutting-edge healthcare.” Ad awareness was significant, and feedback on the campaign was very positive. Because of positive results, Walz Tetrick launched a second phase of the specialty care campaign in 2022.