What’s wrong with the image of a friendly community hospital that delivers personalized care? Nothing, unless it overshadows advanced technology and expertise, and a large network of clinics and specialty services. That’s precisely what we faced as we positioned Olathe Health for success in an increasingly competitive healthcare environment. Rather than abandoning their high-touch heritage, we embraced it as we refreshed their brand with a new logo, tagline, clinic branding and cross-channel hospital advertising campaign.
We recommended shortening the name to Olathe Health and updated the logo design, incorporating bright colors supporting Olathe Health’s brand promise of community health. A new tagline emphasized the tie between the many clinics, practices and outpatient services.