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Olathe Health Brand Refresh

OH_Logo-NEW

How did we evolve a treasured brand to make it as modern as the healthcare they provide?

What’s wrong with the image of a friendly community hospital that delivers personalized care? Nothing, unless it overshadows advanced technology and expertise, and a large network of clinics and specialty services. That’s precisely what we faced as we positioned Olathe Health for success in an increasingly competitive healthcare environment. Rather than abandoning their high-touch heritage, we embraced it as we refreshed their brand with a new logo, tagline, clinic branding and cross-channel hospital advertising campaign.

Logo

We recommended shortening the name to Olathe Health and updated the logo design, incorporating bright colors supporting Olathe Health’s brand promise of community health. A new tagline emphasized the tie between themany clinics, practices and outpatient services.

ORIGINAL LOGO

NEW LOGO

TAGLINE

 

SERVICES

Brand strategy

Creative development

Copywriting

Art direction

Production

Media planning and buying

 
 

2021, 2020, 2019, 2017 Healthcare Advertising Awards

2018, 2016, 2005, 2004 Telly Awards

TV

The new branding came to life in a cross-channel hospital advertising campaign

Clinic signage

We elevated the visibility of the many Olathe Health practices and emphasized the tie to the larger health system

Print and outdoor

The brand refresh included a new look and feel for service line, clinic and hospital campaigns