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MNU School of Professional and Graduate Studies

How did we make returning to college an easier decision in the midst of a global pandemic?

In early 2020, colleges across the nation were facing a potential decrease in student enrollment due to the COVID outbreak, and many working adults were looking for career security. Our campaign met these professionals head-on, at a time when they were considering a career “pivot.” Walz Tetrick leveraged MNU’s successful history in online education and achieved our goal: an increased awareness of MNU as a destination for professional learners.

PGS_MNU logo Navy


Concept development


Art direction

Radio & video production

Media planning and buying

Digital strategy

Video and Radio

Digital video and radio commercials targeted working adults who have considered completing their college education or pursuing a new career. 

“Pivot” :30 Radio

“Pivot Open House” :30 Radio

Digital Display Ads

Digital display ad click-through-rates were double the national benchmark, while also enjoying a 90% video completion rate (over the national average of 83%).