How did we make returning to college an easier decision in the midst of a global pandemic?
In early 2020, colleges across the nation were facing a potential decrease in student enrollment due to the COVID outbreak, and many working adults were looking for career security. Our campaign met these professionals head-on, at a time when they were considering a career “pivot.” Walz Tetrick leveraged MNU’s successful history in online education and achieved our goal: an increased awareness of MNU as a destination for professional learners.
SERVICES
Concept development
Copywriting
Art direction
Video production
Media planning and buying
Digital strategy
Video and Radio
Digital video and radio commercials targeted working adults who have considered completing their college education or pursuing a new career.
“Pivot” :30 Radio
“Pivot Open House” :30 Radio
Digital Display Ads
Digital display ad click-through-rates were double the national benchmark, while also enjoying a 90% video completion rate (over the national average of 83%).
