How did we make returning to college an easier decision in the midst of a global pandemic?
In early 2020, colleges across the nation were facing a potential decrease in student enrollment due to the COVID outbreak, and many working adults were looking for career security. Our campaign met these professionals head-on, at a time when they were considering a career “pivot.” Walz Tetrick leveraged MNU’s successful history in online education and achieved our goal: an increased awareness of MNU as a destination for professional learners.
Media planning and buying
Video and Radio
Digital video and radio commercials targeted working adults who have considered completing their college education or pursuing a new career.
“Pivot” :30 Radio
“Pivot Open House” :30 Radio
Digital Display Ads
Digital display ad click-through-rates were double the national benchmark, while also enjoying a 90% video completion rate (over the national average of 83%).