Mid-Continent public library

How did we position Mid-Continent Public Library as "Your Place" to do what’s most important to you?

Mid-Continent Public Library isn’t just a place to check out a book. Every customer who walks in the door has their own story to tell. They might be starting a business, earning a degree, exploring their family history or just meeting friends for coffee.

MCPL asked Walz Tetrick to entice customers to come back after the long COVID-19 pandemic kept them away. While showcasing the bright, modern décor of the newly remodeled library spaces, our television and digital display campaign reminded visitors that the library is “Your Place” to do those things you find most important.
Concept development
Art direction
Broadcast production
Media planning & buying