How did we help families say "Yes" to college?
Many parents are unaware of 529 college savings plans. Others don’t know how to get started. And many don’t understand the importance of starting early, well before high school begins and a mountain of college debt looms on the horizon. So our media and creative strategies focused on raising brand awareness and delivering helpful bites of information when parents were thinking about college planning. We kept the audience engaged with the Learning Quest brand through an always-on digital philosophy, supported by online video during key times of the year, such as back-to-school, tax season and the holidays.