A project of multiple State of Kansas agencies, the “Kansas Runs on Water” conservation campaign was created to achieve several important goals:
– Inspire Kansans to appreciate the importance of water
– Educate about the vast amount of water used every day
– Warn that our water supply is limited
– Personalize the issue through compelling facts and visuals
– Drive people from thought to action
Walz Tetrick gave Kansas Runs on Water its name and developed the brand’s logo and identity. We also designed and developed the campaign’s public-centric website. The site provides agriculture, business and local communities up-to-date information on the state, importance of, and ways to continue conserving water across the state of Kansas.
Water not only runs through our rivers, streams and faucets; it also runs our ag industry, our manufacturing plants, our recreational activities, our lives. Throughout the campaign, we introduce other action words in place of “runs” to address a variety of issues and target audiences.