How did we answer consumers who wanted healthcare on their terms? “Hello, Convenience.”
One of the great challenges facing healthcare organizations is meeting their patients’ ever-growing demand for convenience. So CoxHealth turned to Walz Tetrick to help introduce several new service enhancements under its “Hello, Convenience” campaign. WTA responded with a radio campaign that used relatable situations and absurd humor to convey the benefits of Virtual Care and Save My Spot.
2020 Healthcare Advertising Awards-Best of Show
SERVICES
Concept development
Copywriting
Broadcast production
Media planning and buying
Digital strategy
“Hello, Rash” :60 Radio
“Hello, Earache” :60 Radio
“Hello, BOGO” :60 Radio