How did we answer consumers who wanted healthcare on their terms? “Hello, Convenience.”

One of the great challenges facing healthcare organizations is meeting their patients’ ever-growing demand for convenience. So CoxHealth turned to Walz Tetrick to help introduce several new service enhancements under its “Hello, Convenience” campaign. WTA responded with a radio campaign that used relatable situations and absurd humor to convey the benefits of Virtual Care and Save My Spot.
Concept development
Broadcast production
Media planning and buying
Digital strategy
2020 Healthcare Advertising Awards-Best of Show