The American Royal is a Kansas City institution, founded in 1899. But while many in the community were aware of its long history, its livestock and horse shows, rodeo and BBQ competition, few connected these events to the nonprofit’s educational mission or even knew what that mission was.
Funds raised throughout the year enable the American Royal to impact the future of agriculture through education, competitive learning and scholarships, so community support is vital, from event attendance to volunteering and giving. We created a campaign to increase awareness of the American Royal’s mission and of agriculture in our daily lives.