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American Royal Annual Meeting Video


How did we transform a simple “year in review” into an unforgettable journey?

For the American Royal, annual meetings are a place to tout the year’s accomplishments, thank supporters and volunteers, and conduct a little business. We weren’t sure, amidst a pandemic, if participants would gather in person or on Zoom. So we decided to create a video that would knock their socks off — whether those socks landed on the auditorium floor or in living rooms around Kansas City — and that could be leveraged online and on social media.

These are exciting times for the American Royal. So we channeled that excitement into a vibrant, energetic journey from the past into the future. The powerful message: “You make the journey possible.”


Brand strategy

Creative development

Video production

Digital communications

2020 Telly Award