How did we transform a simple “year in review” into an unforgettable journey?
For the American Royal, annual meetings are a place to tout the year’s accomplishments, thank supporters and volunteers, and conduct a little business. We weren’t sure, amidst a pandemic, if participants would gather in person or on Zoom. So we decided to create a video that would knock their socks off — whether those socks landed on the auditorium floor or in living rooms around Kansas City — and that could be leveraged online and on social media.
These are exciting times for the American Royal. So we channeled that excitement into a vibrant, energetic journey from the past into the future. The powerful message: “You make the journey possible.”
2020 Telly Award