HIGHER EDUCATION Marketing

We earn top marks for higher education marketing.

At Walz Tetrick, we bring students and schools together. Cities are dotted with public and private universities; add online programs and trade schools, and you can see just how competitive the higher education marketplace is. How does your institution rise above the commotion to grow enrollment?  

College marketing begins by knowing precisely who your potential students are. You engage differently with high school seniors, college grads seeking an MBA and adults going back to school for a career shift. Will they attend class during the day, at night or online? Will they have to balance work and their studies?

You’ll get targeted media, and messaging.

Every prospect requires a different approach with unique tactics. Creating one ad and running it again and again simply won’t work. The recruitment process is lengthy with obstacles and opportunities to lose attention along the way. 

Our team has the experience to seize every opportunity to move prospects through the funnel, from awareness to interest to application and, ultimately, enrollment.

It’s important for students to find the school that’s right for them, and vice versa. Our research-based, strategic solutions drive results. We uncover key insights, know where potential students are consuming media, and find creative ways to catch their eye. So your school stands out from the others fighting for their attention.  

Is your higher education marketing
making the grade?  

We’d love to schedule a study session. In the meantime, take a look at our award-winning work.
Let’s talk

Brands

WHAT OUR CLIENTS SAY

  • Amy M.

    Park University
    We tasked Walz Tetrick with developing a new campaign to drive new student enrollment, promote brand recognition and create a cohesive brand across multiple audiences. They worked with us to develop test concepts, put them in front of focus groups and build out the most positively received campaign. At every step of the way, they put themselves into the minds of our audiences, which are very diverse.

  • Kelly C.

    University of Central Missouri
    We have worked with the team from Walz Tetrick for many years. They are enthusiastic, flexible, thoughtful and reliable. We have benefited from their knowledge, negotiating skills and problem solving. We feel they have our best interests at heart, and we are fortunate to be able to continue our productive partnership.

  • Mark F.

    MidAmerica Nazarene University
    Walz Tetrick has successfully positioned our brand and set it apart in an extremely competitive higher education market. The creative team generates striking work that commands attention. The digital media specialists test and optimize for maximum reach. The media team is able to get better placements and extra-value spots. And our friendly, highly organized account executives ensure our projects are on time, on budget and achieve the results that we expect.

Featured Work