College marketing begins by knowing precisely who your potential students are. You engage differently with high school seniors, college grads seeking an MBA and adults going back to school for a career shift. Will they attend class during the day, at night or online? Will they have to balance work and their studies?
You’ll get targeted media, and messaging.
Every prospect requires a different approach with unique tactics. Creating one ad and running it again and again simply won’t work. The recruitment process is lengthy with obstacles and opportunities to lose attention along the way.
Our team has the experience to seize every opportunity to move prospects through the funnel, from awareness to interest to application and, ultimately, enrollment.
It’s important for students to find the school that’s right for them, and vice versa. Our research-based, strategic solutions drive results. We uncover key insights, know where potential students are consuming media, and find creative ways to catch their eye. So your school stands out from the others fighting for their attention.