CASINO Marketing

Deal us in. Walz Tetrick has what it takes to make sure the house always wins.

Casino marketing is no game of chance. For our experts — a team with a unique combination of agency and client-side experience — it’s an exciting, 24-7 business that brings a huge variety of marketing challenges every day.

The business is in the midst of tremendous change. We understand your challenges and opportunities, because we face them every day with our clients.

We see the upheaval in the industry as pure opportunity — opportunity for smart brands to trailblaze their way to bigger and better marketing payoffs.

Our team has deep experience developing creative and media campaigns that connect with multiple audiences, stimulate trial visitation and inspire loyalty. It’s all guided by rich insights and real-time analytics.

We understand that while gaming may be the main revenue source, it’s also important to market amenities like restaurants, live entertainment, golf, hotel and spa facilities. We know how to balance broad awareness-building efforts with niche targeting to create success across a wide array of KPIs.

We’ll act as an extension of your team.

Whether you’re driving new loyalty club sign-ups, promoting high-limit poker tournaments, marketing hotel/golf packages or selling tickets to an upcoming concert, we have the strategic, media, digital and creative resources to get the job done.


Osceola Group Marketing (OGM), our Native-owned division, drives marketing results for tribal casinos. Formed in 2011 as a partnership between Walz Tetrick Advertising and Osceola Group, led by Seminole entrepreneur O.B. Osceola Jr., OGM combines marketing expertise with a deep commitment to bringing opportunity and success to Native businesses.

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Ready to hit it big with an experienced partner?

We’d love to discuss your marketing challenges and show you the kind of results we get for our clients.
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  • John T.

    Prairie Band Casino & Resort
    Walz Tetrick handles our media and creative needs with a strategic focus and always has our best interests in mind. We have consistent communication with our account team to ensure transparency and alignment on our goals, allowing them to act as an extension of our marketing team. They’ve helped elevate our brand and make our media buys more targeted. It’s been a pleasure working with them.
  • Rudy L.

     Seminole Hard Rock 
    Hotel & Casino
    The team at Osceola Group Marketing is well organized and extremely easy to work with. The fast-paced nature of the hotel and casino industry requires fluctuating plans and strategies, and they are always understanding and accommodating with their time and resources. This consistency has led to many successful campaigns involving all mediums (TV, radio, outdoor, digital, social media). I consider the relationship a partnership as opposed to a typical client/agency relationship.
  • Marci B.

    Seminole Casino
    I have the pleasure of working with the teams at Osceola Group Marketing. Their research and analysis abilities, knowledge of the industry, negotiation skills and solid recommendations have allowed us to chart a direction and make informed decisions. Our account manager is an exceptional extension of our marketing team. She is professional, efficient and always willing to take the time to help.

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