Walz Tetrick Advertising Acquires InQuest Marketing

The combined expertise of both firms will put Walz Tetrick among the largest locally owned agencies in the Kansas City metropolitan area.



Media Contact
Tom Mentzer
(913) 626-9066


KANSAS CITY, Mo. (November 29, 2022) – Kansas City advertising agency Walz Tetrick Advertising announced today that it is acquiring InQuest Marketing. When the acquisition is finalized on January 1, 2023, Walz Tetrick will have nearly 100 employees and more than $125 million in projected revenue. All jobs at both agencies will remain intact and the combined company will continue adding talent to the collective team.

The acquisition will help enhance Walz Tetrick’s service offerings by adding an expanded data analytics team, direct/email marketing capabilities, web development and depth across all services. Walz Tetrick’s video studio TorchHouse – led by Studio Director Ron Berg – will also benefit from the expanded talent and expertise.

Both agencies share expertise in the healthcare, retail, multi-unit franchise, higher education, business-to-business, sports and entertainment industries. InQuest’s clients will benefit immediately from Walz Tetrick’s expertise as one of the largest media buyers in the Midwest.

To accommodate this growth, Walz Tetrick is building out two additional floors in its headquarters located at 5201 Johnson Drive in Mission, Kansas. Plans include a state-of-the-art video studio with editing suites and sound studios.

Charlie Tetrick, owner and CEO of Walz Tetrick Advertising, said, “The union of Walz Tetrick with InQuest is a powerful combination that brings value to both agencies and our clients, and sets us on a trajectory for future growth. Combining our phenomenal teams and mutual ‘people-first’ cultures will propel us all to the next level – which will allow more services and strategic leadership across the board for our clients.”

“Our top priorities are our clients and our talented team, which aligns well with the culture at Walz Tetrick. Our goal will continue to be building successful and strategic relationships with our clients,” said Brian Olson, owner and CEO of InQuest Marketing.

Olson added, “We plan to quickly demonstrate the value clients will receive from this partnership – not only in new and extended services, but deeper bench strength. This move takes both agencies to another level.”


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About Walz Tetrick Advertising

Walz Tetrick Advertising is a full-service advertising and media agency in the metro area of Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses in 2022. Founded in 1967, Walz Tetrick is one of the largest media buyers in the Midwest, and serves clients in healthcare, multi-unit franchise, higher education, B2B and entertainment verticals. Owner and CEO Charlie Tetrick values his talented staff of 58 and creates a uniquely positive and supportive office culture. Learn more at wtads.com.


About InQuest Marketing

InQuest Marketing is a full-service marketing agency located in Kansas City. It specializes in brand strategy, creative, media, video production and data-driven marketing. Founded in 1986, InQuest serves clients in retail, healthcare, technology, higher education and industrial verticals and is known for developing data-driven strategies, enduring identities and compelling content to connect brands with consumers. Owner and CEO Brian Olson leads the agency with a strategic focus and employs 38 talented employees. Learn more at inquestmarketing.com.