Shannon Bassett

Group Account Director

Enthusiastic and accessible with an acute sense of urgency, Shannon works collaboratively with her clients to exceed goals, manage key projects and personnel and build strong working relationships. She is particularly adept at customizing her approach to a variety of team personalities and playing to everyone’s strengths.

Shannon’s 25-year career has always involved client service, brand marketing and strategic problem-solving. Whether it’s retail, construction, entertainment, insurance, quick-service restaurants or B2B, Shannon has the expertise to help clients establish themselves as leaders in their respective fields. She manages day-to-day complexities with ease and provides seamless communication to the entire team – client, agency and vendors. She has been described as “professional yet genuinely personable, honest, tactful and motivating.”