Blair Overesch

Director of Media Services

With more than 25 years of experience in media planning and negotiation, Blair is a firm believer in using media in ways that are just as creative and attention-grabbing as the advertising messages he’s placing. Whether it’s a national, regional or local campaign, Blair has designed Walz Tetrick’s media department around his career principles of optimum consumer engagement with maximum efficiency. 

Blair is skilled at many things, but he’s first and foremost a media planner. And, lucky for our clients, he loves to plan. You might find him preparing channel recommendations for a QSR client one day and entertaining new promotional options for a sports team the next. His long tenure in the business means he’s proficient in just about every category, but a long-term stint as vice president of media planning for Sonic Drive-In created a special talent for moving brands from local to regional to national.