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restaurant + franchise Marketing

Multi-unit retail and restaurant marketing?
A multi-tasker’s dream.

It takes brains, experience and juggling skills. The challenges multi-unit and franchise businesses face are as varied as the customers who walk in the door and the products they carry. From QSR and fast-casual restaurants to tax prep and everything in between, a day spent marketing these local, regional and national businesses requires deep experience, mental agility and the latest tools.

We’ve logged a lot of miles over the years getting to know individual franchisees and local markets.

We enjoy collaborating with our clients to help you overcome the difficult challenges you face every day. We sit down and learn your pain points and develop recommendations for driving traffic and frequency. Along the way, we deploy the latest research tools to learn who your customers are, what they like to do, where they go, how they spend their discretionary income and so much more. Then we create a media plan that ensures every dollar has as much impact as possible.

We learn franchisees’ individual pain points, developing recommendations for driving traffic and frequency.

You’ll get no cookie-cutter solutions.

Using advanced analytics, we develop strategic solutions to drive results. We look at digital and social, TV, video, radio, direct mail, outdoor, point-of-sale and special events. Just like in your business, quality matters, so we stay away from media that doesn’t deliver. We ensure every marketing plan is unique to your needs, so you stand out from the crowd. 


Papa Murphy's

what our clients say

We’ve worked with the media team at Walz Tetrick for over 20 years. They understand our business and the fact that even though we’re part of a larger corporate brand, they work to plan and strategize for our individual franchisee market needs. Their experience in the casual dining space is invaluable to us.

Martha S.

Walz Tetrick has a great deal of experience creating smart, strategic marketing plans, as well as the unique ability to easily communicate them. Our team and franchisees appreciate their honest, straightforward approach and passion to help them succeed.

Nikol T.
Dairy Queen

It’s not very often you meet a team led by an unbelievable point of contact who recognizes your needs, adapts and forecasts without being told. Dawn and Walz Tetrick have been strong assets to our Papa Murphy’s DMA since 2011. I can’t imagine working with anyone else in this competitive market.

Katie C.
Papa Murphy’s

Partner with our talented, multi-tasking team to ensure a multi-unit success.