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casino Marketing

Deal us in. Walz Tetrick has what it takes to make sure the house always wins.

Flashing lights. Clanging bells. Jubilant cheers. What agency wouldn’t want to shoot a casino commercial? But the truth is, casino marketing is a lot more complex than showing beautiful models toss dice and turn aces. For our experts — a team with a unique combination of agency and client-side experience — the casino industry is an exciting, 24/7 business that brings a huge variety of marketing challenges every day.

We understand those complex challenges and opportunities, because we face them every day with our clients.

Our team has deep experience developing creative and media campaigns that connect with multiple audiences, stimulate trial visitation and inspire loyalty. It’s all guided by advanced analytics, from competitor and audience research to measuring the effectiveness of your marketing efforts.

The business is in the midst of tremendous change.

We know that while gaming is the main revenue source, it’s also important to market outside the casino floor to promote restaurants, live entertainment, golf, hotel and spa facilities. That requires research to uncover deep insights into individual target segments, enabling you to balance broad awareness-building efforts with niche targeting to create success across a wide array of KPIs.

We’ve been in your shoes, so we know what drives casino marketers.

Whether you’re driving new players club signups, promoting high-limit poker tournaments, marketing hotel/golf packages, or selling tickets to an upcoming concert, we have the strategic, media, digital and creative resources to get the job done.

The most effective casino marketing is multi-faceted, reaching targeted audience segments with a compelling message that differentiates you from your competitors in important ways.

We have a unique ability to deliver enticing creative with the right balance of awareness and call-to-action messaging to help you achieve your goals.

We see the upheaval in the industry as pure opportunity — opportunity for smart brands to trailblaze their way to bigger and better marketing payoffs.

Native-Owned Partnership

Osceola Group Marketing, our Native-owned division, drives marketing results for tribal casinos. Formed in 2011 as a partnership between Walz Tetrick Advertising and Osceola Group, led by Seminole entrepreneur O.B. Osceola Jr., OGM combines marketing expertise with a deep commitment to bringing opportunity and success to Native businesses.



what our clients say

The team at Osceola Group Marketing is well organized and extremely easy to work with. The fast-paced nature of the hotel and casino industry requires fluctuating plans and strategies, and they are always understanding and accommodating with their time and resources. This consistency has led to many successful campaigns involving all mediums (TV, radio, outdoor, digital, social media). I consider the relationship a partnership as opposed to a typical client/agency relationship.

Rudy L.
Seminole Hard Rock Hotel & Casino

Walz Tetrick handles our media and creative needs with a strategic focus and always has our best interests in mind. We have consistent communication with our account team to ensure transparency and alignment on our goals, allowing them to act as an extension of our marketing team. They’ve helped elevate our brand and make our media buys more targeted. It’s been a pleasure working with them.

John T.
Prairie Band Casino & Resort

I have the pleasure of working with the teams at Osceola Group Marketing. Their research and analysis abilities, knowledge of the industry, negotiation skills and solid recommendations have allowed us to chart a direction and make informed decisions. Our account manager is an exceptional extension of our marketing team. She is professional, efficient and always willing to take the time to help.

Marci B.
Seminole Casino

Casino marketing is no game of chance.

We’d love to discuss your marketing challenges and show you some of our award-winning media and creative work.