We get emotional about business-to-business marketing.
We uncover vital insights that spark interest and ignite long-term relationships. We learn your competitors, customers, sales funnel, suppliers, regulators and influencers.
There are two sides to every brain and, therefore, two sides to every purchase decision.
Yes, even with something as emotional as an engagement ring, there’s an inescapable rational process going on in the mind of that lover. (Where do you think that “two months’ salary” argument came from?)
On the other end of that continuum is where B2B marketing lives. Offices buy reams of paper and copiers. Manufacturers source engine components and raw materials through a complex procurement process. Even here, deep in the souls of these financially focused, number-crunching buyers, there is emotion.
Businesspeople are people, too.
Because fundamentally, buyers transact business with people and companies they connect with emotionally. You like them. You trust them. You count on them when you need them. Selecting them makes you feel smart and safe (IBM). Or bold and heroic (Apple). There’s risk and reward. In a word, emotion.
Our B2B strategic planning, media, digital and creative experts also understand that every business is unique. Even two competitors selling identical products to the same people in the same marketplace have vastly different challenges.
We genuinely value Walz Tetrick as our media partner, both for their strategic approach and guidance and for their personal commitment and patience as we have questions or make changes. They not only help us maximize our media budget, they work with us to quantify its effectiveness. Through it all, they are truly a pleasure to work with!
The expertise and professionalism Walz Tetrick has shown on our project was unparalleled. Every aspect, from focus groups to the unveiling, was met head-on with a collaborative and innovative spirit. Their creativity, dedication and forward-thinking was obvious. Throughout the entire process, the entire Walz Tetrick organization was supportive and personally invested.